Effective Date: October, 2025

The following Privacy Policy governs the online information collection practices of The GOOD NEWS Club and The GOOD NEWS Letter (“we,” “us,” or “our”). It outlines the types of information we gather about you while you are using our websites, including TheGoodNews.Club and GeneCobb.com (the “Site”) - and the ways in which we use and protect this information.

This Privacy Policy, including our Children’s Privacy Statement, does not apply to any information you may provide to us or that we may collect offline and/or through other means (for example, at a live event, by phone, or through the mail).

Please read this Privacy Policy carefully. By visiting and using the Site, you agree that your use of our Site and any dispute over privacy are governed by this Privacy Policy. Because the Internet is an evolving medium, we may update this Policy in the future. Any changes will be posted on this page with an updated “Effective Date.”

Continued use of the Site after such changes constitutes acceptance of the revised policy.

How We Collect and Use Information

We may collect and store personal or other information that you voluntarily supply to us online while using the Site, for example, when you subscribe to The GOOD NEWS Letter, join The GOOD NEWS Club, or respond to a devotional, article, or offer.

The GOOD NEWS Club and The GOOD NEWS Letter only contact individuals who specifically request that we do so or who have signed up to receive our emails, attended one of our events, or purchased one of our digital or physical products.

We collect personally identifying information from users during online registration and purchasing processes. This may include your name, email address, postal address, and payment information. All information is provided voluntarily by you.

We also collect information automatically as you browse the Site. This may include technical details about your device and connection, such as your IP address and browser type, which help us improve the performance and experience of our websites.

We may use browser cookies (small data files placed on your device) to enhance your experience and better understand visitor behavior. Cookies help us:

• Deliver relevant content and promotions

• Track site usage patterns

• Identify how many visitors access our Site

• Remember your preferences for future visits

We may also use web beacons (also known as transparent GIFs) to monitor email engagement or page views.

Use of Information

We use the information we collect in a variety of ways, by including to:

• Provide personalized devotional content, newsletters, and updates

• Improve website experience and member services

• Communicate offers, announcements, or events

• Manage memberships, purchases, or support requests

• Comply with legal requirements

We may also share your information with trusted service providers and partners who assist us in operating our ministry, delivering content, or processing payments. These parties are bound by confidentiality and may not use your information for any purpose other than assisting us.

If you do not wish your information to be used for promotional purposes, please contact our Privacy Coordinator (contact information provided below).

Third-Party Advertisers and Links

Some third-party partners or advertisers that appear on the Site may collect data through cookies or similar technologies to measure the effectiveness of their promotions. Their data practices are governed by their own privacy policies, not ours.

Our Site may include links to other websites, resources, or services operated by third parties. When you visit those sites, your data is handled according to their privacy policies. We encourage you to review those policies carefully before sharing any personal information.

Third-Party Partnerships

We occasionally collaborate with third-party providers to offer content, products, or services under shared branding (e.g., “in partnership with…”). If you interact with these pages, your data may be shared with the partner. In some cases, the partner may collect your information directly. Their use of your information will be governed by their respective privacy policy, which may differ from ours.

If you have questions regarding a partner’s policy, please contact them directly.

Disclosure for Legal or Safety Reasons

We may release information when appropriate to comply with the law or to protect the rights, property, or safety of our users, our ministry, or the public.

In the unlikely event that The GOOD NEWS Club or The GOOD NEWS Letter is acquired, merged, or reorganized, user information may be part of the transferred assets.

Google Analytics

We use Google Analytics Advertiser Features to help us understand how visitors interact with our Site and to improve our content and marketing. These may include:

• Remarketing with Google Analytics

• Display Network Impression Reporting

• DoubleClick integrations

• Demographics and Interest Reporting

These tools use both first-party (Google Analytics) and third-party (DoubleClick) cookies to collect data about visitor activities. This may allow us to reconnect with visitors through remarketing or optimize ad messaging.

You can opt out of Google’s use of cookies by visiting Google Ads Settings or the Network Advertising Initiative Opt-Out Page.

Facebook Data Use

As advertisers on Facebook, we (not Facebook) may collect limited user information in connection with our Facebook page or ads. Such data may be used only in the ways described in this Privacy Policy and in accordance with Facebook’s Data Use Restrictions.

We ensure that:

• Facebook advertising data is shared only with authorized service providers.

• Data is used solely to evaluate ad effectiveness and outreach.

• We never use Facebook data for retargeting, building external profiles, or sharing with other advertisers.

• All information is kept confidential and secure.

Children’s Privacy Statement

This Site is not directed to children under 13 years of age, and we do not knowingly collect any personally identifiable information from them.

If we become aware that such information has been collected inadvertently, it will be deleted immediately. We also do not allow minors to post or publicly share personal information on our Site.

If our practices ever change, we will first obtain verifiable parental consent before collecting data from anyone under 13.

How We Store Your Information

Your information is securely stored on servers managed by trusted third-party email and content providers that deliver The GOOD NEWS Letter and The GOOD NEWS Club communications.

Access to this data is limited to authorized staff responsible for managing these lists.

Every email we send includes an unsubscribe link, allowing you to opt out at any time.

Disclaimer

Although unlikely, this Privacy Policy may be updated at any time at our discretion. Should that occur, updates will be posted on this page. Continued use of our Site after changes indicates acceptance of the revised policy.

Contact Information

If you have questions or concerns about this Privacy Policy, please contact us at info@genecobb.com